2016 All New Mercedes Benz Long Wheelbase E class Launch China
Beijing, China
Agency: Auditiore Asia
Creative & Show Director: Alan Liang
CEI Asia and ICESAP Excellence Awards
2016 Best Live Event
2016 Best Creative Live Event
2016 Best Use of Technology of the year
We look for cross culture integration experiments and maximise the sensational impact.
AUDITOIRE CHINA cooperated with Alan Liang and SILA SVETA presenting the 2016 All New Mercedes-Benz E-class Long Wheelbase China Launch, and won the 2016 CEI Asia and ICESAP Excellence Awards: 《Best Live of the Year》, and 《Gold Award for Best Product Launch》、《Gold Award for Best Creative Event》of 2017CEI-Campaign.
The gigantic surrounded projection with more than 10 lifting stages design gave the stage various presentation and more visual impulse. The concept of the event was AI technology and combined with Chinese culture, that perfectly integrated the traditional eastern culture with the latest innovation.
